Ethnocentric Orientation

The values and priorities of the parent organization guide the strategic decision making of all its international operations.

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Polycentric Orientation

Related Definitions

Orientation
Orientation is a system that introduces a new employee to...
Ethnocentric attitude
An ethnocentric attitude is the parochialistic belief that the best...
Geocentric Orientation
An international firm adopts a systems approach to strategic decision...
Regiocentric Orientation
A parent company blend its own predisposition with those of...
Polycentric Orientation
The culture of the country in which the strategy is...